A 2011 Rodale study found that 28 percent of Americans purchased more natural foods this year. No wonder producers are slapping the “natural” claim on everything they can. Frito Lay, for instance, slapped “all natural” on half its snacks this year. The problem? There are no regulations on the “natural” claim. Case in point: A 2011 Cornucopia Institute study found pesticides and genetically modified organisms (GMOs) in a variety of “natural” cereals. Another downside of “natural” products: They can lead consumers to ignore nutrition labels. Butter, salt, and lard are natural. So are poison ivy, arsenic, and flash floods. Just because it’s natural doesn’t mean it’s good for you.
A 2011 Rodale study found that 28 percent of Americans purchased more natural foods this year. No wonder producers are slapping the “natural” claim on everything they can. Frito Lay, for instance, slapped “all natural” on half its snacks this year. The problem? There are no regulations on the “natural” claim. Case in point: A 2011 Cornucopia Institute study found pesticides and genetically modified organisms (GMOs) in a variety of “natural” cereals. Another downside of “natural” products: They can lead consumers to ignore nutrition labels. Butter, salt, and lard are natural. So are poison ivy, arsenic, and flash floods. Just because it’s natural doesn’t mean it’s good for you.
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